MTV YOUTH CAMPAIGN launches new MTV Logo.
MTV has re-launched its Logo after more than 3 decades. To complete the new branding graphic element, Evan Silver asked Vasco Nunes to join him east coast to shoot Generation Youth, slated as MTVs Upfront, but in fact the lauching pad for the new Logo in March 2010. Press coverage for Youth was given wide exposure on Shots, Creativity and AdWorld, as well as before the world, presented at the UN during Mashable & 92Y Social Good Summit. As programming moved into the summer, a SUMMER IMAGE version of Generation Youth was photographed in two days in the Southern California Coast, April 2010. Captured in multiple formats (Super 16, HD, DSLR HD), the material will compliment the new logo in its summer time dress:
(West Coast 2010, launch Memorial Weekend 2010)
Generation Youth Campaign (East Coast 2009, launch March 2010)
MTV Generation Youth Campagin, Upfront, & Summer Image Campaign
Directed by Evan Silver
Production by Jessica Borovay & Jeremy Hammond
Cinematography by Vasco Nunes